Joe Trucker is on his way. He’s hauling a big-money load. As he cruises along the highway, he’s proud of himself for making good time. But he’s worried. He’s never been to the dock where he will be unloading. He has no idea about the dock’s logistical ins and outs, restrictions, amenities, or when they open and close. He’s driving in completely blind.
This is, unfortunately, a recurring problem in the trucking industry.
Daniel Serewicz witnessed this every day when he was a warehouse manager in the Chicagoland area. He saw drivers coming into his facilities, all of them repeatedly asking the same questions:
- Where do I go?
- Can I park here?
- Where are the docks?
- Can I use the restroom here?
- How long do I have to unload?
“I wondered why drivers were asking these questions over and over again,” says Serewicz, co-founder of Dock411. “So, I did some research and realized there was no good way for them to find this information before they made their stop. That was the birth of Dock411.”
Read more here at ApexCapitalCorp.com.