KNOXVILLE, Tenn. — In honor of National Truck Driver Appreciation Week, September 8-14, Pilot Flying J is recognizing the significant impact more than 3.5 million American professional drivers have on the economy with the launch of its new “Thank a Driver” initiative.
Pilot Flying J will also be celebrating drivers all month long with offers in its app for daily free drinks and special deals on food and merchandise.
“Professional drivers deliver the goods that keep our shelves stocked and our country moving,” said Ken Parent, president of Pilot Flying J. “We truly appreciate the hard work and tremendous dedication of these men and women. To professional drivers — a sincere thank you — for your commitment to our families, communities and country by safely and efficiently transporting products across the nation.”
Professional drivers haul more than $10.4 trillion worth of merchandise each year, according to the 2019 American Trucking Associations trends report. The efficient flow and availability of these goods would be significantly impacted if truck traffic were to stop, as shown below by another ATA study “When Trucks Stop, America Stops”:
- Assembly lines will shut down and deliveries to retailers will cripple within hours
- Hospitals and nursing homes will exhaust food supplies in 24 hours
- Service station fuel supplies will start to run out in just one or two days
- Widespread food shortages will start to occur in less than three days
- Garbage will start piling up in urban and suburban areas within three days
Pilot Flying J is launching a new campaign to show the importance of professional drivers, including a video and out-of-home ads focused on the common theme of a world without professional drivers and thanking drivers for their critical role in the nation’s economy. Throughout September, the company is inviting the public to join in thanking professional drivers for their hard work by sharing their appreciation with Pilot Flying J’s driver community on social media using #thankyoudrivers.
Pilot Flying J will salute drivers with 25 billboards across 10 states including California, Illinois, Arizona, South Carolina, Indiana, Tennessee, Oklahoma, Florida, Arkansas and Georgia.
Read more here at TheTrucker.com.